Newsroom Home

'Payroll Is Sexy'

Davida Lara, CPP, Shares How She Reached the C-Suite
June 3, 2020

As seen on American Payroll

As the woman who “pays Hollywood,” Davida Lara, CPP, Entertainment Partners’ Executive Vice President of Payroll Services, has a seat at her company’s executive table, fortifying the importance of payroll’s role.

At today’s General Session, Lara detailed her rise through the payroll ranks to executive leadership during her presentation “My Journey to Becoming a Payroll Executive.”

Lara said she has worked in payroll for several industries throughout her career, including music, food services, pharmaceuticals, hedge funds, car technology, private equity, and entertainment. “Clearly, I like change,” Lara said during her keynote address. “As you think about my story [and] every step in the story, I have gone up another level and have broadened my experience.”

As her experience grew, Lara said she started to view payroll as being “sexy.”

“Payroll is not mundane or boring,” Lara said. “It’s not a necessarily evil or monotonous. It is not just clicking on a computer and out comes a paycheck. There are amazing people behind the paychecks we are creating.”

She found more amazing people when she moved into her current role at Entertainment Partners—a company that gave her the opportunity to move into an executive position … in payroll.

Entertainment Partners, based in Burbank, California, manages entertainment payroll, workforce management, residuals, tax incentives, finance, and other integrated production management solutions.

“Everything we were bringing to the industry behind the camera was forward-thinking,” she said.

Lara’s journey to becoming a senior payroll executive is her own. She hopes she was able to share her passion for payroll with Congress Xstream attendees and wants them to know that everyone must follow their own path to success.

“Remember to be proud of what you do because payroll is sexy,” she said.

To read more about Davida Lara, go to the March 2020 issue of PAYTECH.

Related Articles

Spotlight: Davida Lara, Executive Vice President, Payroll Services

2/18/2021
Meet the dynamic leader who challenges what it means to be in payroll

Why Payroll is 'Sexy'

2/1/2021
EP EVP of Payroll, Davida Lara, explains her passion for the industry

The Source Podcast: Featuring Davida Lara

8/3/2020
Payroll transformations: From payments to hiring

Global Payroll Titan Award 2021

4/29/2021
Davida Lara, CPP, named this year's Global Payroll Titan

Profiles in Leadership: Martin Mazor, SVP and CISO, Entertainment Partners

2/21/2021
Why Identity is at the Core of Every New Security and Business Initiative

Spotlight: Becky Harshberger, VP & Practice Leader of Payroll Tax

2/16/2021
Meet the entertainment industry’s foremost expert on Payroll Tax
Film Production Software Security Icon

Spotlight: Martin Mazor, SVP, Infrastructure & Security

10/20/2020
Meet the industry-veteran leading EP's dedicated security team