BURBANK, CA July 31, 2014 – Entertainment Partners (EP), the leader in payroll, residuals, and production services, announced today that Sammy Simpson has joined the company as the Vice President of Marketing. Simpson is a marketing and digital executive with over 27 years of experience in the entertainment and media industries. He will be based out of EP’s New York office and work on a wide range of company initiatives.
Simpson joins EP from the New York Daily News, the sixth-largest daily and the ninth-largest Sunday circulated in the United States, where he served as Vice President of Marketing. He also served as the Director of the Daily News Innovation Lab to identify early-stage companies to work on projects to transform media industry development. Prior to the Daily News, Simpson operated his own marketing agency, Tuned In Corporation/eventr, where he worked as a digital media consultant and creative strategist with clients ranging from entertainment to non-profits. Simpson also spent time at Bonneville Communications, where he was the National Director for Marketing and Promotions, providing leadership for 25 radio stations and one television station. In addition, he oversaw the marketing, promotions, and new media departments at WHTZ-FM in New York.
Throughout his illustrious career, Simpson has launched two online start-ups: lured.com and TribalBase. Lured.com was one of the first social networks, building a community of close to 8,000 media professional members in the U.S. and in over 20 countries around the world. It was mentioned in Radio & Records, allaccess.com, Billboard Magazine, and others as a pioneer in online space at the time. Simpson is also proud to serve as Director of Nick Cannon Rocks the Square, a yearly charity benefit concert to support St. Mary’s Children’s Hospital in New York.
Simpson is a graduate of the Gallup Organization’s Great Managers Program and was honored as one of Top 40’s Top 40 Program Directors by Billboard Magazine. He is also the author of the self-published motivational book Tuned In: Ideas Worth Listening To, which made it to #1 on Amazon’s Poetry, Spoken Word and Interviews section.
“We are delighted to welcome Sammy to the team. He has a wealth of knowledge and a fresh perspective that are going to be huge assets for our markets,” notes Myfa Cirinna, EP’s Executive Vice President of Marketing and Sales.