President, Chief Executive Officer (CEO)
Markham (Mark) L. Goldstein is the President and CEO of Entertainment Partners.
EP has been integrally involved in the motion picture industry for almost 40 years, acting on behalf of both major studios and independent producers as the employer of record for their film production casts and crews across the U.S. EP processes the residual payments for many of its film production clients, and owns and operates the legendary Central Casting, which has been the principal casting service for background actors (“extras”) for 90 years and the inspiration for the phrase “Straight Out of Central Casting.” The company provides a number of widely-used tools used for film production, including the innovative Scenechronize and Studio Hub, industry-standard accounting systems and Movie Magic Budgeting and Movie Magic Scheduling. EP is the largest single contributor to the Motion Picture Industry Pension and Health Plans and to the benefit plans of the Screen Actors Guild and the Directors Guild. In 2012, EP was named by the Achievers organization as one of the “50 Most Engaged Workplaces” in the U.S., an award established to recognize top employers that display leadership and innovation in engaging their employees. In 2014, EP Cares™, EP’s groundbreaking Affordable Care Act (ACA)-compliant insurance program, received The Institute for HealthCare Consumerism’s (IHC) Superstar Award for Private Exchange Implementation. Additionally, EP is one of the Founding Supporters of the Academy Museum of Motion Pictures.
Goldstein joined EP in 2002 and, in 2004, he led the transition of EP from a privately held company to a 100% employee-owned organization. Currently, the company has more than 1,100 employees in eight states across the U.S., and has affiliate offices in Puerto Rico, London, Vancouver, Toronto and Tokyo. Goldstein has a long history with the company, having previously been a consultant to EP for more than 13 years at Deloitte and Touche. He started his career at Deloitte in 1989 and was promoted to Tax Partner in 1999. Before leaving to join EP, Mark was Partner in Charge of the Los Angeles Lead Tax Services Group, the second largest group in the U.S.
At EP, he has led successful efforts to change legislation on behalf of the industry, garnering support by the government as well as the industry’s unions, guilds and major studios. Additionally, Goldstein and EP have been very active in trying to increase jobs throughout the U.S. by assisting governments and clients to facilitate production film tax credits – most recently in California by supporting efforts to extend the California tax credit to slow down the movement of jobs outside of the state.
A Los Angeles native, Goldstein earned his Bachelor of Science degree in Economics at the University of California at Los Angeles (UCLA). Shortly after graduation, he earned his Certified Public Accountant designation. He is currently a member of AICPA, the California Society of CPAs, and is a Board member of the Los Angeles Chapter of the Young Presidents Organization (YPO). In addition, he recently joined the Foundation Board for Providence St. Joseph Hospital in Burbank and the Advisory Board of The Los Angeles Sports & Entertainment Commission. Goldstein was a finalist for the West Coast Ernst & Young Entrepreneur of the Year Award. Additionally, he is a member of the Academy of Motion Picture Arts and Sciences as well as the Academy of Television Arts and Sciences.
When not hard at work, he spends his time with his wife and three children, playing golf, coaching, and attending a wide range of sporting events. The family resides in La Canada, California.
Chief Technology Officer (CTO)
Patrick Baca has had a distinguished career as a technologist and software development leader, and brings a wealth of experience to his role as Chief Technology Officer (CTO) at Entertainment Partners.
He began his career as a software developer and spent his first 10 years with Lacerte Software in Texas, which was acquired by Intuit and became the company’s professional tax division. Initially, Baca worked with the newly formed technology group within the Tax Division to modernize key tax products into a viable and modern platform. He was promoted to senior management positions within Intuit, and was ultimately recruited by Intuit’s top competitor, Sage Software, where he rose to become Senior Vice President of Technology responsible for all aspects of software development, innovation, and strategy for Sage’s flagship offerings in tax, payroll, ERP, and CRM solutions. In recent years, Baca has served as both CTO and CIO for high-growth, private technology companies in Atlanta including SynQ Solutions, Aptean, and Esquire Solutions.
Baca lives in California with his wife, Louise, and their children, Emily, Alexis, and Tucker. He enjoys outdoor activities such as mountain biking and golf.
Executive Vice President, Central Casting
Jennifer Bender has over 20 years of casting experience and has been an integral part of Central Casting since she started with the company as a Senior Casting Director.
She has worked on many major feature film and TV projects, and has established strong relationships across the industry. Bender successfully led the development of the Central Casting feature division, designed to offer boutique services specific to needs of the Director and Producer. She also brought a growth-oriented approach to the company, spearheading their expansion into the New York and Louisiana markets, and is currently looking at locations for an Atlanta office.
In her role as Executive Vice President, Bender intends to continue to expand the Central Casting brand nationally and internationally. She is currently leading a casting technology modernization project, which when completed will significantly impact the casting experience for both background actors and production.
A longtime resident of Santa Monica, Bender is an avid athlete who enjoys all outdoor activities. She also serves on the Board of Directors for the Burbank Temporary Aid Center, which is dedicated to providing the poor, working poor, and homeless of the Burbank community with the basic services they need to live with dignity.
Executive Vice President, Marketing
Myfa Cirinna has a degree in Economics from New York University and over 30 years of experience in the entertainment industry, with various positions concentrating on labor management, payroll, and production accounting for motion pictures, television, and broadcast commercials.
After 24 years of participation and support of the independent production community in New York and the Northeast, Cirinna now leads the Marketing and Sales group at Entertainment Partners’ Burbank headquarters. Cirinna and his team support the major motion picture and television studios and independent and commercial production community, helping filmmakers navigate the challenges and complexities of production finance management as related to project cost reporting, proper cash flow management, and labor management.
Cirinna has taught at New York University on subjects including entertainment unions, guilds, and their related contracts, and at a variety of institutions on production scheduling and budgeting. In addition, he has been a regular guest speaker for the film programs of The School of Visual Arts, The New York Film Academy, The Independent Feature Project, and Columbia University, and has been a panelist at numerous entertainment industry-related forums.
Anthony De La Rosa
Executive Vice President, Residuals
Drawing on a wealth of industry knowledge accrued over more than 17 years working with companies including Paramount, Warner Bros, HBO, Showtime, and Lionsgate, Anthony De La Rosa is EP’s EVP of Residuals.
De La Rosa has refined his expertise in residuals areas ranging from a comprehensive understanding of complex pay television formulas, development communications, reporting and budgeting, programming planning, distribution forecasting, settling guild audits, and beyond. Prior to joining EP, De La Rosa was Senior Vice President of Residuals at Lionsgate Entertainment, where he directed a department encompassing all types of media and pay running the gamut of different release markets. Further, he organized and executed the integration of residuals departments from Lionsgate acquisitions of Summit and Starz, as well as additional libraries, totaling a catalog of over six thousand paying assets. De La Rosa’s varied experience has prepared him to lead EP’s Residuals teams through challenges associated with an evolving industry landscape and frequently changing guild guidelines.
De La Rosa works with a dynamic group of experts in collective bargaining agreement, preparation and execution of residuals payments, and technological programming. He loves to travel internationally, and delve into other cultures and absorb experiences that help inform his business and leadership philosophies. De La Rosa holds a BA in Business & Economics from Santa Barbara’s Westmount College.
Executive Vice President, Payroll
With over 20 years of experience, Executive Vice President of Payroll, Davida Lara, is recognized as a national thought leader and excels in taking action in payroll process implementation.
She is a frequent speaker at many key global forums including ADP, KPMG, and PWC and has recently appeared at the C3 Convention, Human Resources Association Forum, the Association of Film Commissioners International Conference and the Hollywood IT Society Summit. She is also a member of Women In Film.
Lara has gained extensive expertise developing systems and process automation, and training personnel. She has been responsible for developing global mobility best practices and payroll shared services. Additionally, she has led initiatives involving international assignment policies and guiding state incentive policy guidelines.
Lara combines a high level of proficiency in business applications, process and organizational management in leading Entertainment Partners’ (EP’s) Payroll Services teams. Prior to joining EP, Lara was the Senior Vice President and Head of Global Payroll for The Blackstone Group, where she oversaw global payroll operations impacting over half a million employees. Prior to that, Lara was the head of Global HRIS and Payroll at Harman International Industries, directing system strategy and implementation for more than 23 countries.
Throughout her career, Lara has headed numerous diversity and inclusion initiatives, and continues to be a voice for empowering women. She sits on the Board of Directors for The Rowan Center: A Sexual Assault Resource Agency.
Lara received a B.S. cum laude, from the School of Business at Albertus Magnus.
Tim joined EP as General Counsel in October 2019. As a partner at Moulton | Moore LLP, his practice concentrates on sophisticated executive compensation and strategic legal advice in sensitive transactional contexts.
Tim counsels “C-suite” executives at both public and private companies, as well as founders of startup and emerging growth companies, in connection with the most transformational moments of their careers: from structuring and navigating strategic transactions; to negotiating new-hire employment packages; to architecting management compensation packages in connection with change-of-control “exits” and post-closing arrangements; and to providing advice and execution capabilities in other sensitive contexts.
Prior to founding Moulton | Moore LLP, Tim practiced at Wachtell, Lipton, Rosen & Katz in New York, New York, with a particular emphasis on structuring compensation arrangements in transactional contexts.
Tim has been recognized as a Super Lawyer – Rising Star from 2015-2020 in Southern California.
President, Entertainment Partners Canada
Cheryl Nex is President of Entertainment Partners Canada. She is responsible for Canadian payroll and Canadian film tax incentive administration and financing operations. Nex now also serves as Executive Vice President for Entertainment Partners, by whom EP Canada and Canada Film Capital were acquired in May, 2017.
Nex is on the Boards of Capilano University, Actsafe BC and the Motion Picture Production Industry Association of BC. Her numerous advisory roles have included developing regulations for the employment of children in the motion picture and television industry in British Columbia. Nex has also served on the Ethics Committee of the CGA Association of BC.
Nex received her MBA from Simon Fraser University. She is a Certified Professional Accountant (CPA, CGA), a member of the Institute of Corporate Directors (ICD. D), and a Certified Executive Coach (CEC).
A frequent volunteer in her community, Nex is actively involved in Junior Achievement providing advice and support to high school students.
Chief Human Resources Officer
With 27-years of experience, including extensive entertainment industry expertise, Dan Satterthwaite is EP’s EVP & Chief Human Resources Officer.
Prior to joining EP, Satterthwaite spent the last decade as the HR Chief at DreamWorks Animation. While there, he contributed to the significant growth and diversification of the studio while building an employee-centric and innovation-driven company culture, earning the company a place on the Fortune “100 Best Companies to Work For” for five consecutive years. Prior to DreamWorks, Satterthwaite was SVP Worldwide Human Resources for Blockbuster Inc., where he provided HR leadership to all business divisions across 26 countries during his 14-year tenure.
Satterthwaite has a proven track record of aligning HR with broader business goals. He has been a key player in helping organizations navigate through rapid growth, as well as large-scale organizational change initiatives involving restructuring, cost controls and contract renegotiations.
Considered a leader in fostering creativity and innovation in the workplace and in building strong company cultures that maximize employee engagement, Satterthwaite is a frequently sought-after speaker at Human Resources and media conferences. He has been quoted widely in publications such as Time Magazine, The New York Times and Fast Company, as well as in numerous books.
Satterthwaite received his BS in Business Administration from the California Coast University in Santa Ana and has held the Senior Professional in Human Resources (SPHR) certification.
Chief Financial Officer (CFO) and Chief Operating Officer (COO)
Darren Seidel is the CFO and COO of Entertainment Partners, where he is the Executive leading finance and operations for the company. In this role he is responsible for leading all finance activities including FP&A, accounting, treasury, tax, strategy and M&A.
Recently he helped negotiate the sale of the company to Texas Pacific Group as well as multiple acquisitions including the purchase of EP Canada and Canada Film Capital. He was also an integral part of executing EP’s investment in and eventual sale of Exactuals to City National Bank.
In addition, he is responsible for leading the executives in charge of key company businesses including Payroll, Central Casting and Residuals. His focus is to ensure that all systems, processes, resources, and people are in place to achieve the goals of each business and the company. His oversight of the Operations Leadership Group and Process Excellence teams help build employee alignment with company goals to deliver key performance targets for each business and the organization.
He previously served as Senior Vice President of International Finance at Warner Bros. Home Entertainment Group (WBHEG) where he oversaw international finance across Warner Bros. Home Video, Warner Bros. Digital Distribution, and Warner Bros. Interactive Entertainment. In this role, Seidel was responsible for forecasts, budgets, long term strategic plans, acquisition analysis, special projects, greenlights, and ultimates for WBHEG’s international businesses. He managed a group of finance professionals inside and outside of the United States that brought a holistic financial and strategic view across the video, digital, and games businesses.
Prior to joining Warner Bros. in 2010, Seidel spent eight years with The Walt Disney Company where he held a variety of positions, from helping lead Walt Disney Studios Home Entertainment business in Asia Pacific and Latin America to the head of finance for a Disney Consumer Products business unit, as well as integrating and growing The Baby Einstein Company after it was acquired by Disney. Before Disney, Seidel served as co-founder of Netsmart, a business-to-business Internet service company where he had responsibility for finance, operations, marketing, business development, and corporate strategy. He has also held finance, strategy, and business development positions at TVN Entertainment, Nissan Motor Corporation, and Ford Motor Company.
Seidel is involved in a wide variety of community groups from leading school fundraising efforts to being a member of the Western Council of the Boy Scouts of America. Seidel holds an MBA from the University of Notre Dame. He currently resides in Los Angeles with his wife and three children.